yp.com

yp.com is SSL secured

Free website and domain report on yp.com

Last Updated: 31st July, 2021 Update Now
Overview

Snoop Summary for yp.com

This is a free and comprehensive report about yp.com. Yp.com is hosted in United States on a server with an IP address of 208.93.105.116, where USD is the local currency and the local language is English. Our records indicate that yp.com is privately registered by REDACTED FOR PRIVACY. Yp.com has the potential to be earning an estimated $6 USD per day from advertising revenue. If yp.com was to be sold it would possibly be worth $4,603 USD (based on the daily revenue potential of the website over a 24 month period). Yp.com is quite popular with an estimated 2,208 daily unique visitors. This report was last updated 31st July, 2021.

About yp.com

Site Preview: yp.com yp.com
Title: The Real Yellow Pages® | YP.com
Description: The original source to find and connect with local plumbers, handymen, mechanics, attorneys, dentists, and more.
Keywords and Tags: adsolutions yp com, adsolutions yp login, public information, www adsolutions yp com, yellow pages, yellow pages business, yellow pages com, yellowpages, yp, yp ad solutions, yp adsolutions, yp com
Related Terms: plumbers
Fav Icon:
Age: Over 29 years old
Domain Created: 6th December, 1994
Domain Updated: 26th March, 2021
Domain Expires: 5th December, 2021
Review

Snoop Score

3/5 (Great!)

Valuation

$4,603 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 231,349
Alexa Reach:
SEMrush Rank (US): 124,288
SEMrush Authority Score: 64
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 5,125 0
Traffic: 13,548 0
Cost: $32,899 USD $0 USD
Traffic

Visitors

Daily Visitors: 2,208
Monthly Visitors: 67,198
Yearly Visitors: 805,846
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $6 USD
Monthly Revenue: $192 USD
Yearly Revenue: $2,297 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 3,413,442
Referring Domains: 7,312
Referring IPs: 6,806
Yp.com has 3,413,442 backlinks according to SEMrush. 79% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve yp.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of yp.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://www.yellowpages.com/cherry-hill-nj/mip/petro-cohen-petro-matarazzo-479750887
Target: http://adsolutions.yp.com/advertising-solutions

2
Source: https://www.yellowpages.com/waterford-mi/mip/munks-motors-vintage-munks-8500978
Target: http://adsolutions.yp.com/advertising-solutions

3
Source: https://www.yellowpages.com/houston-tx/mip/houston-junk-car-buyer-478377210
Target: http://adsolutions.yp.com/advertising-solutions

4
Source: https://www.yellowpages.com/chicago-il/mip/baha-auto-sales-3656114
Target: http://adsolutions.yp.com/advertising-solutions

5
Source: https://www.yellowpages.com/weeping-water-ne/mip/farmers-merchants-bank-1661395
Target: http://adsolutions.yp.com/advertising-solutions

Top Ranking Keywords (US)

1
Keyword: yellow pages
Ranked Page: https://adsolutions.yp.com/

2
Keyword: yp com
Ranked Page: http://yp.com/

3
Keyword: yp
Ranked Page: https://adsolutions.yp.com/

4
Keyword: yp com
Ranked Page: https://adsolutions.yp.com/

5
Keyword: yp com
Ranked Page: http://m1.adsolutions.yp.com/free-listing-basic-benefits

Domain Analysis

Value Length
Domain: yp.com 6
Domain Name: yp 2
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.44 seconds
Load Time Comparison: Faster than 31% of sites

PageSpeed Insights

Avg. (All Categories) 75
Performance 95
Accessibility 88
Best Practices 73
SEO 75
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.yellowpages.com/
Updated: 31st July, 2021

1.72 seconds
First Contentful Paint (FCP)
77%
12%
11%

0.00 seconds
First Input Delay (FID)
95%
3%
2%

Simulate loading on desktop
95

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for yp.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.8 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 0.8 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.001
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 50 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 0.8 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
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text/html
Document
https://www.facebook.com/x/oauth/status?client_id=150853628282807&input_token&origin=1&redirect_uri=https%3A%2F%2Fwww.yellowpages.com%2F%3Fre%3Dyp&sdk=joey&wants_cookie_data=true
h2
1586.2290000077
1694.9529999983
896
0
200
text/plain
Fetch
https://www.facebook.com/tr/
1634.9489999993
1644.2249999964
0
0
-1
Ping
https://syndication.twitter.com/settings?session_id=8bc657e39e793076377f1860b98e469d188f2379
h2
1680.7020000124
1802.6240000036
660
233
200
application/json
Fetch
https://js-agent.newrelic.com/nr-1210.min.js
h2
1682.5069999904
1706.8119999894
12427
31323
200
application/javascript
Script
https://i1.ypcdn.com/pixy/pixy.js?546cbad
h2
1683.480000007
1769.0749999892
1330
3558
200
application/x-javascript
Script
https://bam-cell.nr-data.net/1/a7bc01046c?a=195983422,7804101&v=1210.e2a3f80&to=MgRSZBMFXkMHVhZdWgtOdUgRFlVDFV8RG3IgNR8f&rst=1717&ck=0&ref=https://www.yellowpages.com/&ap=4.279677&be=483&fe=1683&dc=1405&tt=1335737917412a0&af=err,xhr,stn,ins&perf=%7B%22timing%22:%7B%22of%22:1627769659169,%22n%22:0,%22f%22:48,%22dn%22:48,%22dne%22:48,%22c%22:48,%22ce%22:48,%22rq%22:48,%22rp%22:456,%22rpe%22:456,%22dl%22:461,%22di%22:1404,%22ds%22:1404,%22de%22:1442,%22dc%22:1682,%22l%22:1682,%22le%22:1694%7D,%22navigation%22:%7B%7D%7D&fp=983&fcp=983&jsonp=NREUM.setToken
http/1.1
1718.1139999884
1878.2369999972
881
49
200
text/javascript
Script
https://bam-cell.nr-data.net/ins/1/a7bc01046c?a=195983422,7804101&v=1210.e2a3f80&to=MgRSZBMFXkMHVhZdWgtOdUgRFlVDFV8RG3IgNR8f&rst=1884&ck=0&ref=https://www.yellowpages.com/
http/1.1
1884.9800000025
1981.7420000036
446
0
204
text/plain
XHR
https://i4.ypcdn.com/ypu/images/print-cash-icon-2.svg?546cbad
h2
2027.4470000004
2148.5509999911
1212
1601
200
image/svg+xml
Image
https://i3.ypcdn.com/blob/8327546b36d7119950bfcaefc87935f6b53becc9_227x150_crop.jpg
h2
2027.6510000112
2175.5000000121
37287
36860
200
image/jpeg
Image
https://i3.ypcdn.com/blob/c27438187e02db0291055cccc949d494d9a5ec28_227x150_crop.jpg
h2
2028.0109999876
2164.1550000058
32111
31684
200
image/jpeg
Image
https://www.yellowpages.com/?re=yp
http/1.1
2028.2139999908
2683.4760000056
22559
65536
200
text/html
Image
https://i3.ypcdn.com/blob/63e477fbe11dee39fe0d28aeb40db545f4c51827_227x150_crop.jpg
h2
2028.5549999971
2107.0929999987
22040
21548
200
image/jpeg
Image
https://i3.ypcdn.com/blob/9f07626e0b06a12bc8d10dcda76a0301dec591dd_227x150_crop.jpg
h2
2028.8419999997
2121.0870000068
41496
41004
200
image/jpeg
Image
https://www.yellowpages.com/lwes/impression
http/1.1
3512.1999999974
3739.9410000071
701
2
200
text/plain
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
465.424
9.377
479.651
18.79
816.729
16.494
888.462
9.512
897.986
52.247
958.917
8.193
974.73
31.824
1006.6
17.185
1055.993
14.808
1098.513
35.502
1192.938
8.302
1321.663
31.242
1375.564
72.935
1452.015
19.518
1471.553
5.267
1484.84
11.309
1501.633
20.983
1535.419
23.259
1560.193
21.367
1584.72
10.717
1617.249
8.244
1636.205
6.445
1651.136
50.421
1716.986
7.317
1915.871
10.93
2013.314
23.109
3424.606
33.996
3458.662
9.441
3468.394
50.271
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Properly size images — Potential savings of 45 KiB
Images can slow down the page's load time. Yp.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://i3.ypcdn.com/ypu/images/home/marketing-phones-3.jpg?546cbad
38465
28849
https://i4.ypcdn.com/ypu/images/home/claim-your-business-2.jpg?546cbad
24145
17279
Defer offscreen images — Potential savings of 3 KiB
Time to Interactive can be slowed down by resources on the page. Yp.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://i2.ypcdn.com/ypu/images/svgs/the_real_yp_logo_global.svg?546cbad
2675
2675
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Yp.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Yp.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Yp.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images — Potential savings of 79 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://i3.ypcdn.com/blob/9f07626e0b06a12bc8d10dcda76a0301dec591dd_227x150_crop.jpg
41004
24611
https://i3.ypcdn.com/blob/8327546b36d7119950bfcaefc87935f6b53becc9_227x150_crop.jpg
36860
22508
https://i3.ypcdn.com/blob/c27438187e02db0291055cccc949d494d9a5ec28_227x150_crop.jpg
31684
19405
https://i3.ypcdn.com/blob/63e477fbe11dee39fe0d28aeb40db545f4c51827_227x150_crop.jpg
21548
14296
Serve images in next-gen formats — Potential savings of 168 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://i1.ypcdn.com/ypu/images/home/scan.png?v=546cbad
95282
70994
https://i3.ypcdn.com/blob/9f07626e0b06a12bc8d10dcda76a0301dec591dd_227x150_crop.jpg
41004
30002
https://i3.ypcdn.com/blob/8327546b36d7119950bfcaefc87935f6b53becc9_227x150_crop.jpg
36860
28064
https://i3.ypcdn.com/blob/c27438187e02db0291055cccc949d494d9a5ec28_227x150_crop.jpg
31684
24574
https://i3.ypcdn.com/blob/63e477fbe11dee39fe0d28aeb40db545f4c51827_227x150_crop.jpg
21548
18318
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 410 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.yellowpages.com/?re=yp
408.279
Avoid multiple page redirects — Potential savings of 1,590 ms
Redirects can cause additional delays before the page can begin loading. Yp.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://yp.com/
1589
https://www.yellowpages.com/?re=yp
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Yp.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 37 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
11844
https://apis.google.com/js/plusone.js
8926
https://i1.ypcdn.com/ypu/vendor/index.bundle.js?546cbad
8795
https://apis.google.com/_/scs/apps-static/_/js/k=oz.gapi.en_US.4sn9RO63fqo.O/m=plusone/rt=j/sv=1/d=1/ed=1/am=AQ/rs=AGLTcCO5GqPeHrbNQGs79bP09BnjVkdwag/cb=gapi.loaded_0?le=ili,ipu
7724
https://i1.ypcdn.com/ypu/js/compiled/homepage.js?546cbad
47
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.yellowpages.com/ypu/images/banners/default/blurred/garden_service_2.jpg
0

Diagnostics

Avoids enormous network payloads — Total size was 1,093 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://platform.twitter.com/widgets/widget_iframe.0504c5db6e58d499a7ba93c246a8554d.html?origin=https%3A%2F%2Fwww.yellowpages.com
105958
https://i1.ypcdn.com/ypu/images/home/scan.png?v=546cbad
95704
https://i1.ypcdn.com/ypu/vendor/index.bundle.js?546cbad
80844
https://www.yellowpages.com/ypu/images/banners/default/garden_service_2.jpg
80121
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
75101
https://connect.facebook.net/en_US/all.js?hash=3164c53f66d0126057c3f21b79581099
70049
https://apis.google.com/_/scs/apps-static/_/js/k=oz.gapi.en_US.4sn9RO63fqo.O/m=plusone/rt=j/sv=1/d=1/ed=1/am=AQ/rs=AGLTcCO5GqPeHrbNQGs79bP09BnjVkdwag/cb=gapi.loaded_0?le=ili,ipu
53101
https://i2.ypcdn.com/ypu/vendor/jquery-ui-1.10.3.custom.min.js?546cbad
51952
https://i3.ypcdn.com/blob/9f07626e0b06a12bc8d10dcda76a0301dec591dd_227x150_crop.jpg
41496
https://i3.ypcdn.com/ypu/images/home/marketing-phones-3.jpg?546cbad
38888
Avoids an excessive DOM size — 674 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
674
Maximum DOM Depth
13
Maximum Child Elements
29
Avoid chaining critical requests — 10 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Yp.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.yellowpages.com/?re=yp
336.904
193.219
5.434
Unattributable
154.969
8.899
0.204
https://platform.twitter.com/widgets/widget_iframe.0504c5db6e58d499a7ba93c246a8554d.html?origin=https%3A%2F%2Fwww.yellowpages.com
60.121
20.66
21.085
Minimizes main-thread work — 0.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
460.954
Other
189.836
Style & Layout
77.434
Script Parsing & Compilation
71.391
Parse HTML & CSS
38.086
Rendering
36.088
Garbage Collection
9.369
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 81 requests • 1,093 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
81
1119136
Script
19
509391
Image
41
444925
Document
3
132397
Stylesheet
3
18502
Other
15
13921
Media
0
0
Font
0
0
Third-party
72
976218
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
176368
0
136222
0
76202
0
20947
0
13754
0
7047
0
3142
0
718
0
607
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00014177392522546
0.00013008364780517
0.00011525586444338
9.886245091528E-5
6.7427150507835E-5
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.yellowpages.com/?re=yp
1773
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Speed Index — 1.5 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 1.3 s
The timing of the largest text or image that is painted.

Opportunities

Eliminate render-blocking resources — Potential savings of 260 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Yp.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://i3.ypcdn.com/ypu/css/common.min.css?546cbad
7150
230
https://i1.ypcdn.com/ypu/css/home.min.css?546cbad
6274
230
Reduce unused JavaScript — Potential savings of 319 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://platform.twitter.com/widgets/widget_iframe.0504c5db6e58d499a7ba93c246a8554d.html?origin=https%3A%2F%2Fwww.yellowpages.com
105912
102219
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
75101
55536
https://i2.ypcdn.com/ypu/vendor/jquery-ui-1.10.3.custom.min.js?546cbad
51952
46504
https://i1.ypcdn.com/ypu/vendor/index.bundle.js?546cbad
80844
45875
https://connect.facebook.net/en_US/all.js?hash=3164c53f66d0126057c3f21b79581099
70049
41421
https://apis.google.com/_/scs/apps-static/_/js/k=oz.gapi.en_US.4sn9RO63fqo.O/m=plusone/rt=j/sv=1/d=1/ed=1/am=AQ/rs=AGLTcCO5GqPeHrbNQGs79bP09BnjVkdwag/cb=gapi.loaded_0?le=ili,ipu
53101
35322

Diagnostics

Serve static assets with an efficient cache policy — 52 resources found
Yp.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.yellowpages.com/?re=yp
0
22559
https://sb.scorecardresearch.com/beacon.js
0
1952
https://bam-cell.nr-data.net/1/a7bc01046c?a=195983422,7804101&v=1210.e2a3f80&to=MgRSZBMFXkMHVhZdWgtOdUgRFlVDFV8RG3IgNR8f&rst=1717&ck=0&ref=https://www.yellowpages.com/&ap=4.279677&be=483&fe=1683&dc=1405&tt=1335737917412a0&af=err,xhr,stn,ins&perf=%7B%22timing%22:%7B%22of%22:1627769659169,%22n%22:0,%22f%22:48,%22dn%22:48,%22dne%22:48,%22c%22:48,%22ce%22:48,%22rq%22:48,%22rp%22:456,%22rpe%22:456,%22dl%22:461,%22di%22:1404,%22ds%22:1404,%22de%22:1442,%22dc%22:1682,%22l%22:1682,%22le%22:1694%7D,%22navigation%22:%7B%7D%7D&fp=983&fcp=983&jsonp=NREUM.setToken
0
881
https://tapestry.tapad.com/tapestry/1?ta_partner_id=1064&ta_partner_did=b2eb4300-20c8-4d45-a454-0a4290c089f1
0
607
https://sb.scorecardresearch.com/b2?c1=2&c2=6035991&c3=&c4=&c5=&c6=&c15=&ns__t=1627769660188&ns_c=UTF-8&cv=3.5&c8=The%20Real%20Yellow%20Pages%C2%AE%20%7C%20YP.com&c7=https%3A%2F%2Fwww.yellowpages.com%2F%3Fre%3Dyp&c9=
0
414
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
1200000
75101
https://connect.facebook.net/en_US/fbevents.js
1200000
27104
https://connect.facebook.net/en_US/all.js
1200000
2593
https://platform.twitter.com/widgets.js
1800000
29604
https://www.google-analytics.com/analytics.js
7200000
20323
https://js-agent.newrelic.com/nr-1210.min.js
7200000
12427
https://i1.ypcdn.com/ypu/images/home/scan.png?v=546cbad
2592000000
95704
https://i1.ypcdn.com/ypu/vendor/index.bundle.js?546cbad
2592000000
80844
https://i2.ypcdn.com/ypu/vendor/jquery-ui-1.10.3.custom.min.js?546cbad
2592000000
51952
https://i3.ypcdn.com/blob/9f07626e0b06a12bc8d10dcda76a0301dec591dd_227x150_crop.jpg
2592000000
41496
https://i3.ypcdn.com/ypu/images/home/marketing-phones-3.jpg?546cbad
2592000000
38888
https://i3.ypcdn.com/blob/8327546b36d7119950bfcaefc87935f6b53becc9_227x150_crop.jpg
2592000000
37287
https://i3.ypcdn.com/blob/c27438187e02db0291055cccc949d494d9a5ec28_227x150_crop.jpg
2592000000
32111
https://i1.ypcdn.com/ypu/js/compiled/desktop.js?546cbad
2592000000
25341
https://i4.ypcdn.com/ypu/images/home/claim-your-business-2.jpg?546cbad
2592000000
24568
https://i3.ypcdn.com/blob/63e477fbe11dee39fe0d28aeb40db545f4c51827_227x150_crop.jpg
2592000000
22040
https://i1.ypcdn.com/ypu/js/compiled/homepage.js?546cbad
2592000000
18852
https://i1.ypcdn.com/ypu/vendor/VisitorAPI.js?546cbad
2592000000
13623
https://i3.ypcdn.com/ypu/css/common.min.css?546cbad
2592000000
7150
https://i1.ypcdn.com/ypu/css/home.min.css?546cbad
2592000000
6274
https://i3.ypcdn.com/ypu/css/jquery-ui-1.10.3.custom.min.css?546cbad
2592000000
5078
https://i1.ypcdn.com/ypu/images/sprites/hp-app-btns.jpg?v=546cbad
2592000000
3893
https://i3.ypcdn.com/ypu/images/social-media-sprite.png?v=546cbad
2592000000
3009
https://i2.ypcdn.com/ypu/images/home/google_play_badge.png?546cbad
2592000000
2807
https://i2.ypcdn.com/ypu/images/svgs/the_real_yp_logo_global.svg?546cbad
2592000000
2675
https://i1.ypcdn.com/ypu/images/svgs/the_real_yp_logo_home_2.svg?546cbad
2592000000
2594
https://i4.ypcdn.com/ypu/images/lots-of-stars-2.jpg?546cbad
2592000000
2082
https://i1.ypcdn.com/ypu/images/logos/powered_by_thryv.svg?v=546cbad
2592000000
1494
https://i4.ypcdn.com/ypu/images/home/app_store_badge.png?546cbad
2592000000
1437
https://i1.ypcdn.com/ypu/js/views/view.js?546cbad
2592000000
1342
https://i1.ypcdn.com/pixy/pixy.js?546cbad
2592000000
1330
https://i4.ypcdn.com/ypu/images/svgs/legal-services.svg?546cbad
2592000000
1319
https://i2.ypcdn.com/ypu/images/svgs/auto-services.svg?546cbad
2592000000
1244
https://i2.ypcdn.com/ypu/images/svgs/beauty.svg?546cbad
2592000000
1227
https://i4.ypcdn.com/ypu/images/print-cash-icon-2.svg?546cbad
2592000000
1212
https://i3.ypcdn.com/ypu/images/svgs/home-services.svg?546cbad
2592000000
1199
https://i3.ypcdn.com/ypu/images/svgs/medical-services.svg?546cbad
2592000000
1100
https://i1.ypcdn.com/ypu/images/svgs/insurance.svg?546cbad
2592000000
1039
https://i3.ypcdn.com/ypu/images/svgs/restaurants.svg?546cbad
2592000000
974
https://i2.ypcdn.com/ypu/images/svgs/hp-auto-repair.svg?546cbad
2592000000
970
https://i3.ypcdn.com/ypu/images/svgs/hp-find-people.svg?546cbad
2592000000
929
https://i4.ypcdn.com/ypu/images/svgs/pet-services.svg?546cbad
2592000000
891
https://i2.ypcdn.com/ypu/images/svgs/hp-dentists.svg?546cbad
2592000000
878
https://i1.ypcdn.com/ypu/images/svgs/hp-veterinarians.svg?546cbad
2592000000
874
https://i4.ypcdn.com/ypu/images/svgs/hp-restaurants.svg?546cbad
2592000000
824
https://i2.ypcdn.com/ypu/images/svgs/hp-attorneys.svg?546cbad
2592000000
812
https://i1.ypcdn.com/ypu/js/yp.js?546cbad
2592000000
571
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://i2.ypcdn.com/ypu/images/svgs/hp-auto-repair.svg?546cbad
img
https://i3.ypcdn.com/ypu/images/svgs/hp-find-people.svg?546cbad
img
https://i1.ypcdn.com/ypu/images/svgs/hp-veterinarians.svg?546cbad
img
https://i2.ypcdn.com/ypu/images/svgs/hp-dentists.svg?546cbad
img
https://i2.ypcdn.com/ypu/images/svgs/hp-attorneys.svg?546cbad
img
https://i4.ypcdn.com/ypu/images/svgs/hp-restaurants.svg?546cbad
img
88

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of yp.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Yp.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
73

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that yp.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.9.0
jQuery UI
1.10.3
Backbone
1.1.0
Underscore
1.8.3
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://yp.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 7 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
5
Medium
1
High
1
Low

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
75

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for yp.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of yp.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img

Crawling and Indexing

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of yp.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of yp.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 69
Performance 66
Accessibility 59
Best Practices 80
SEO 91
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.yellowpages.com/
Updated: 31st July, 2021

2.80 seconds
First Contentful Paint (FCP)
48%
31%
21%

0.02 seconds
First Input Delay (FID)
95%
4%
1%

Simulate loading on mobile
66

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for yp.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.001
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Yp.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Yp.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Yp.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Yp.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Yp.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Yp.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://yp.com/
630
https://www.yellowpages.com/?re=yp
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Yp.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 12 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
11844
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/attorneys_1.jpg?v=546cbad
0

Diagnostics

Avoids enormous network payloads — Total size was 824 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://i2.ypcdn.com/ypu/images/home/scan.png?v=546cbad
95704
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/claim_your_business.png?v=546cbad
82793
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
75101
https://www.google.com/adsense/search/async-ads.js
56662
https://i3.ypcdn.com/blob/2670e2a4b4a15d4ac24c59a148cdfedb0720d574_230x154_crop.jpg
49192
https://i3.ypcdn.com/blob/1ffd1b0a434cdf570249fa0656a56848873ea9b1_230x154_crop.jpg
48847
https://i3.ypcdn.com/blob/27cda3a191b88b7f7e7f1f839331b0c8a47d68ca_230x154_crop.jpg
48754
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/attorneys_1.jpg?v=546cbad
48408
https://i3.ypcdn.com/blob/c9eefe793f332c1cf506883c2bc615a230f373ca_230x154_crop.jpg
47553
https://i3.ypcdn.com/blob/cbdea505caecbb242e70148489ac78aebc3710cd_230x154_crop.jpg
42903
Avoids an excessive DOM size — 390 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
390
Maximum DOM Depth
11
Maximum Child Elements
15
Avoid chaining critical requests — 3 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Yp.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 1.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.yellowpages.com/?re=yp
509.744
102.504
17.628
Unattributable
500.372
13.732
1.044
https://i3.ypcdn.com/ypu/vendor/VisitorAPI.js?v=546cbad
178.3
124.972
4.136
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
175.36
145.084
21.26
https://www.google-analytics.com/analytics.js
171.32
155.624
6.708
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/javascripts/global.min.js?546cbad
169
146.784
11.94
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/javascripts/bundle_home.min.js?546cbad
160.892
140.36
3.708
https://i4.ypcdn.com/ypu/apps/ypm-core/ypm/javascripts/bundle_zepto.min.js?546cbad
71.164
54.484
6.16
https://connect.facebook.net/en_US/fbevents.js
69.488
56.972
9.048
https://www.google.com/adsense/search/async-ads.js
64.448
25.82
19.296
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 64 requests • 824 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
64
844258
Image
38
532001
Script
12
274125
Document
2
24069
Stylesheet
2
7952
Other
10
6111
Media
0
0
Font
0
0
Third-party
61
822069
Minimize third-party usage — Third-party code blocked the main thread for 160 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
20947
90.444
102830
68.484
57362
0
13755
0
7050
0
3107
0
718
0
607
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.001078135172526
1.8183390299479E-5
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 9 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.google-analytics.com/analytics.js
4367
155
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
6536
144
https://i4.ypcdn.com/ypu/apps/ypm-core/ypm/javascripts/bundle_zepto.min.js?546cbad
5966
120
https://i3.ypcdn.com/ypu/vendor/VisitorAPI.js?v=546cbad
2721
116
https://www.yellowpages.com/?re=yp
1586
95
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/javascripts/bundle_home.min.js?546cbad
2640
81
https://i3.ypcdn.com/ypu/vendor/VisitorAPI.js?v=546cbad
3617
74
https://connect.facebook.net/en_US/fbevents.js
4667
69
https://www.google.com/adsense/search/async-ads.js
5717
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://yp.com/
http/1.1
0
51.85899999924
206
0
301
text/html
https://www.yellowpages.com/?re=yp
http/1.1
52.478000055999
1153.0710000079
20605
62185
200
text/html
Document
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/stylesheets/global.min.css?546cbad
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Ping
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1168.857
9.961
1184.096
6.44
1589.172
28.96
1621.862
47.741
1704.986
5.708
1724.581
38.848
1764.292
12.453
1780.484
17.372
1798.806
9.506
1820.78
18.537
1856.892
36.048
1898.248
60.041
1985.859
40.351
2026.31
7.425
2053.017
5.045
2120.55
11.731
2144.944
9.421
2391.472
7.792
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

First Contentful Paint — 2.6 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 4.7 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 6.1 s
The time taken for the page to become fully interactive.
Total Blocking Time — 330 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 160 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 2.6 s
The time taken for the primary content of the page to be rendered.

Opportunities

Reduce unused JavaScript — Potential savings of 98 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
75101
55554
https://www.google.com/adsense/search/async-ads.js
56662
44998
Efficiently encode images — Potential savings of 156 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://i3.ypcdn.com/blob/2670e2a4b4a15d4ac24c59a148cdfedb0720d574_230x154_crop.jpg
48701
28850
https://i3.ypcdn.com/blob/1ffd1b0a434cdf570249fa0656a56848873ea9b1_230x154_crop.jpg
48356
28493
https://i3.ypcdn.com/blob/27cda3a191b88b7f7e7f1f839331b0c8a47d68ca_230x154_crop.jpg
48326
28457
https://i3.ypcdn.com/blob/c9eefe793f332c1cf506883c2bc615a230f373ca_230x154_crop.jpg
47062
27808
https://i3.ypcdn.com/blob/cbdea505caecbb242e70148489ac78aebc3710cd_230x154_crop.jpg
42476
25609
https://i3.ypcdn.com/blob/6bae94d6d5c21f9a0d0bc1a7a1823dde8a5d37f6_230x154_crop.jpg
34217
20837

Diagnostics

Minimize main-thread work — 2.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1044.932
Other
616.388
Style & Layout
267.052
Script Parsing & Compilation
117.852
Rendering
98.344
Parse HTML & CSS
72.276

Metrics

Largest Contentful Paint — 4.6 s
The timing of the largest text or image that is painted.

Opportunities

Eliminate render-blocking resources — Potential savings of 950 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Yp.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/stylesheets/global.min.css?546cbad
5220
780
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/stylesheets/home.min.css?546cbad
2732
150
https://i3.ypcdn.com/ypu/vendor/VisitorAPI.js?v=546cbad
13623
930
Serve images in next-gen formats — Potential savings of 344 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/claim_your_business.png?v=546cbad
82371
73001
https://i2.ypcdn.com/ypu/images/home/scan.png?v=546cbad
95282
70994
https://i3.ypcdn.com/blob/2670e2a4b4a15d4ac24c59a148cdfedb0720d574_230x154_crop.jpg
48701
35037
https://i3.ypcdn.com/blob/1ffd1b0a434cdf570249fa0656a56848873ea9b1_230x154_crop.jpg
48356
34210
https://i3.ypcdn.com/blob/27cda3a191b88b7f7e7f1f839331b0c8a47d68ca_230x154_crop.jpg
48326
34102
https://i3.ypcdn.com/blob/c9eefe793f332c1cf506883c2bc615a230f373ca_230x154_crop.jpg
47062
33778
https://i3.ypcdn.com/blob/cbdea505caecbb242e70148489ac78aebc3710cd_230x154_crop.jpg
42476
30932
https://i3.ypcdn.com/blob/6bae94d6d5c21f9a0d0bc1a7a1823dde8a5d37f6_230x154_crop.jpg
34217
26209
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/attorneys_1.jpg?v=546cbad
47985
14303
Reduce initial server response time — Root document took 1,100 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.yellowpages.com/?re=yp
1101.588

Diagnostics

Serve static assets with an efficient cache policy — 45 resources found
Yp.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://sb.scorecardresearch.com/beacon.js
0
1953
https://bam-cell.nr-data.net/1/a7bc01046c?a=195983422,7804101&v=1210.e2a3f80&to=MgRSZBMFXkMHVhZdWgtOdUgRFlVDFV8RG3IgNR8f&rst=2146&ck=0&ref=https://www.yellowpages.com/&ap=780.781921&be=1597&fe=2115&dc=2019&tt=262c1ea5927cee&af=err,xhr,stn,ins&perf=%7B%22timing%22:%7B%22of%22:1627769679305,%22n%22:0,%22f%22:56,%22dn%22:56,%22dne%22:56,%22c%22:56,%22ce%22:56,%22rq%22:56,%22rp%22:1157,%22rpe%22:1157,%22dl%22:1164,%22di%22:1613,%22ds%22:2019,%22de%22:2019,%22dc%22:2114,%22l%22:2114,%22le%22:2125%7D,%22navigation%22:%7B%7D%7D&fp=1675&fcp=1675&jsonp=NREUM.setToken
0
881
https://tapestry.tapad.com/tapestry/1?ta_partner_id=1064&ta_partner_did=e98d8cbe-4fd9-4a91-9e83-21c03eade3e0
0
607
https://sb.scorecardresearch.com/b2?c1=2&c2=6035991&ns__t=1627769681455&ns_c=UTF-8&cv=3.5&c8=The%20Real%20Yellow%20Pages%C2%AE%20%7C%20YP.com&c7=https%3A%2F%2Fwww.yellowpages.com%2F%3Fre%3Dyp&c9=
0
414
https://connect.facebook.net/signals/config/886701991493531?v=2.9.44&r=stable
1200000
75101
https://connect.facebook.net/en_US/fbevents.js
1200000
27104
https://www.google-analytics.com/analytics.js
7200000
20324
https://js-agent.newrelic.com/nr-1210.min.js
7200000
12428
https://i2.ypcdn.com/ypu/images/home/scan.png?v=546cbad
2592000000
95704
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/claim_your_business.png?v=546cbad
2592000000
82793
https://i3.ypcdn.com/blob/2670e2a4b4a15d4ac24c59a148cdfedb0720d574_230x154_crop.jpg
2592000000
49192
https://i3.ypcdn.com/blob/1ffd1b0a434cdf570249fa0656a56848873ea9b1_230x154_crop.jpg
2592000000
48847
https://i3.ypcdn.com/blob/27cda3a191b88b7f7e7f1f839331b0c8a47d68ca_230x154_crop.jpg
2592000000
48754
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/attorneys_1.jpg?v=546cbad
2592000000
48408
https://i3.ypcdn.com/blob/c9eefe793f332c1cf506883c2bc615a230f373ca_230x154_crop.jpg
2592000000
47553
https://i3.ypcdn.com/blob/cbdea505caecbb242e70148489ac78aebc3710cd_230x154_crop.jpg
2592000000
42903
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/javascripts/global.min.js?546cbad
2592000000
37911
https://i3.ypcdn.com/blob/6bae94d6d5c21f9a0d0bc1a7a1823dde8a5d37f6_230x154_crop.jpg
2592000000
34644
https://i4.ypcdn.com/ypu/apps/ypm-core/ypm/javascripts/bundle_zepto.min.js?546cbad
2592000000
17897
https://i3.ypcdn.com/ypu/vendor/VisitorAPI.js?v=546cbad
2592000000
13623
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/javascripts/bundle_home.min.js?546cbad
2592000000
8911
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/stylesheets/global.min.css?546cbad
2592000000
5220
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/shop-icons.svg?v=546cbad
2592000000
3786
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/stylesheets/home.min.css?546cbad
2592000000
2732
https://i1.ypcdn.com/ypu/images/svgs/the_real_yp_logo_global.svg?v=546cbad
2592000000
2675
https://i3.ypcdn.com/ypu/images/svgs/the_real_yp_logo_home_2.svg?v=546cbad
2592000000
2594
https://i2.ypcdn.com/ypu/images/logos/powered_by_thryv.svg?v=546cbad
2592000000
1494
https://i4.ypcdn.com/pixy/pixy.js?v=546cbad
2592000000
1330
https://i2.ypcdn.com/ypu/images/svgs/legal-services-w.svg?v=546cbad
2592000000
1323
https://i4.ypcdn.com/ypu/images/svgs/auto-services-w.svg?v=546cbad
2592000000
1257
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-auto-repair.svg?v=546cbad
2592000000
1244
https://i2.ypcdn.com/ypu/images/svgs/beauty-w.svg?v=546cbad
2592000000
1225
https://i3.ypcdn.com/ypu/images/svgs/home-services-w.svg?v=546cbad
2592000000
1206
https://i2.ypcdn.com/ypu/images/svgs/medical-services-w.svg?v=546cbad
2592000000
1108
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-gas-stations.svg?v=546cbad
2592000000
1099
https://i4.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-taxis.svg?v=546cbad
2592000000
1057
https://i2.ypcdn.com/ypu/images/svgs/insurance-w.svg?v=546cbad
2592000000
1051
https://i3.ypcdn.com/ypu/images/svgs/restaurants-w.svg?v=546cbad
2592000000
976
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-restaurants.svg?v=546cbad
2592000000
974
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-veterinarians.svg?v=546cbad
2592000000
915
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-urgent-care.svg?v=546cbad
2592000000
907
https://i3.ypcdn.com/ypu/images/svgs/pet-services-w.svg?v=546cbad
2592000000
891
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-find-people.svg?v=546cbad
2592000000
753
https://i4.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-plumbers.svg?v=546cbad
2592000000
747
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-cellphone.svg?v=546cbad
2592000000
735
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://i3.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-auto-repair.svg?v=546cbad
img
https://i4.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-taxis.svg?v=546cbad
img
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-gas-stations.svg?v=546cbad
img
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-restaurants.svg?v=546cbad
img
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-urgent-care.svg?v=546cbad
img
https://i1.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-veterinarians.svg?v=546cbad
img
https://i4.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-plumbers.svg?v=546cbad
img
https://i2.ypcdn.com/ypu/apps/ypm-core/ypm/images/homepage/icon-find-people.svg?v=546cbad
img

Other

First Contentful Paint (3G) — 5032 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
59

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of yp.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Yp.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that yp.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Zepto.js
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://yp.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
91

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for yp.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of yp.com on mobile screens.
Document uses legible font sizes — 99.31% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
a, abbr, acronym, address, applet, article, aside, audio, b, big, body, canvas, caption, center, cite, code, dd, del, details, dfn, div, dl, dt, em, embed, fieldset, figcaption, figure, footer, form, h1, h2, h3, h4, h5, h6, header, hgroup, html, i, iframe, img, ins, kbd, label, legend, li, mark, menu, nav, object, ol, output, p, pre, q, ruby, s, samp, section, small, span, strike, strong, sub, summary, table, tbody, td, tfoot, th, thead, time, tr, tt, u, ul, var, video
0.69%
10px
99.31%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 76% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
45x16
50x16
87x16
38x16
86x16

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of yp.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of yp.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 208.93.105.116
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
YellowPages.com LLC
Registration

Domain Registrant

Private Registration: Yes
Name: REDACTED FOR PRIVACY
Organization: REDACTED FOR PRIVACY
Country: DE
City: REDACTED FOR PRIVACY
State: DE-NW
Post Code: REDACTED FOR PRIVACY
Email: info@domain-contact.org
Phone: REDACTED FOR PRIVACY
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
CSC CORPORATE DOMAINS, INC. 204.74.99.103
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 75/100
WOT Child Safety: 94/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: yellowpages.com
Issued By: DigiCert TLS RSA SHA256 2020 CA1
Valid From: 18th December, 2020
Valid To: 21st December, 2021
Subject: CN = yellowpages.com
O = Dex Media Inc
L = Grapevine
S = US
Hash: f2f4c987
Issuer: CN = DigiCert TLS RSA SHA256 2020 CA1
O = DigiCert Inc
S = US
Version: 2
Serial Number: 19695653085298664941513918419301890105
Serial Number (Hex): 0ED13EAB8C71477317FF0F5DC598F839
Valid From: 18th December, 2024
Valid To: 21st December, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:B7:6B:A2:EA:A8:AA:84:8C:79:EA:B4:DA:0F:98:B2:C5:95:76:B9:F4
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/DigiCertTLSRSASHA2562020CA1.crl

Full Name:
URI:http://crl4.digicert.com/DigiCertTLSRSASHA2562020CA1.crl

Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertTLSRSASHA2562020CA1.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Dec 18 03:11:42.823 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:5C:45:5F:10:CE:EE:6D:D0:34:FA:C2:27:
A3:23:DC:68:1C:C1:FE:6A:94:1A:30:A4:61:1D:E1:41:
73:B2:6C:93:02:20:34:39:AC:A2:5A:3C:06:9A:7F:D4:
8D:ED:45:EB:5C:E0:0A:60:68:1F:3C:36:43:B7:DE:7A:
B3:38:C1:55:5D:AB
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Dec 18 03:11:42.904 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:9F:1A:D7:5E:47:55:7B:59:4C:99:9F:
9C:9F:96:6B:CF:5C:5F:4A:09:F3:EA:0E:09:0B:B8:FE:
C3:B6:19:2B:EE:02:21:00:CA:3D:C9:47:E9:87:48:EA:
CA:91:A7:F7:B1:5D:F0:36:B9:50:69:3C:E6:F8:DA:09:
A1:5F:0C:0C:25:46:D2:98
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:marketing.yellowpages.com
DNS:people.yellowpages.com
DNS:www.yellowpages.com
DNS:www.yp.com
DNS:yp.com
DNS:yellowpages.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
yp.com. 208.93.105.116 IN 359

NS Records

Host Nameserver Class TTL
yp.com. ns2.p03.dynect.net. IN 21599
yp.com. qtsdcibextdns01.corp.pvt. IN 21599
yp.com. ns3.p03.dynect.net. IN 21599
yp.com. ns1.p03.dynect.net. IN 21599
yp.com. ns4.p03.dynect.net. IN 21599

MX Records

Priority Host Server Class TTL
20 yp.com. yp-com.mail.protection.outlook.com. IN 21599
10 yp.com. yp-com.mail.protection.outlook.com. IN 21599

SOA Records

Domain Name Primary NS Responsible Email TTL
yp.com. dfwdcibextdns01.corp.pvt. dnsadmin.supermedia.com. 21599

TXT Records

Host Value Class TTL
yp.com. apple-domain-verification=X51kXvFeFc3LZ9KU IN 239
yp.com. 2B5oc6OZtwMXoNW/cIEqVWX4PWPkpdH1kUIc/IS1VqLX5nm55LC6eelNOgces6ajScMU2dMHvItiM2y4LnBoDQ== IN 239
yp.com. google-site-verification=1DA4wkpkFZdfCVokqWFFMXyhc8SrgbJlZX8L3Eoy3Jc IN 239
yp.com. 5cf2d14ccac84decb9fc118c4ee222bf IN 239
yp.com. v=spf1 IN 239
yp.com. d72bc79ddc8e4199bac3d04a12d2c97e IN 239
yp.com. adobe-idp-site-verification=67b462dd-92da-4ed8-a7cb-c2f1ce901008 IN 239
yp.com. MS=ms17864962 IN 239

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Content-Type: text/html; charset=utf-8
Server: nginx
Date: 31st July, 2021
Content-Length: 68798
Connection: keep-alive
X-Powered-By: Express
P3P: CP="This site does not have a p3p policy."
X-Frame-Options: DENY
Set-Cookie: *
Vary: User-Agent, Accept-Encoding

Whois Lookup

Created: 6th December, 1994
Changed: 26th March, 2021
Expires: 5th December, 2021
Registrar: CSC CORPORATE DOMAINS, INC.
Status: clientTransferProhibited
Nameservers: ns1.p03.dynect.net
ns2.p03.dynect.net
ns3.p03.dynect.net
ns4.p03.dynect.net
Owner Name: Domain Administrator
Owner Organization: Thryv Inc.
Owner Street: 2200 West Airfield Drive P.O. Box 619810
Owner Post Code: 75261-9810
Owner City: DFW Airport
Owner State: TX
Owner Country: US
Owner Phone: +1.9724537000
Owner Email: domains@thryv.com
Admin Name: Domain Administrator
Admin Organization: Thryv Inc.
Admin Street: 2200 West Airfield Drive P.O. Box 619810
Admin Post Code: 75261-9810
Admin City: DFW Airport
Admin State: TX
Admin Country: US
Admin Phone: +1.9724537000
Admin Email: domains@thryv.com
Tech Name: Domain Administrator
Tech Organization: Thryv Inc.
Tech Street: 2200 West Airfield Drive P.O. Box 619810
Tech Post Code: 75261-9810
Tech City: DFW Airport
Tech State: TX
Tech Country: US
Tech Phone: +1.9724537000
Tech Email: domains@thryv.com
Full Whois:
Domain Name: yp.com
Registry Domain ID: 13912_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2021-03-26T01:40:01Z
Creation Date: 1994-12-06T00:00:00Z
Registrar Registration Expiration Date: 2021-12-05T05:00:00Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Thryv Inc.
Registrant Street: 2200 West Airfield Drive P.O. Box 619810
Registrant City: DFW Airport
Registrant State/Province: TX
Registrant Postal Code: 75261-9810
Registrant Country: US
Registrant Phone: +1.9724537000
Registrant Phone Ext:
Registrant Fax: +1.9724537000
Registrant Fax Ext:
Registrant Email: domains@thryv.com
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Thryv Inc.
Admin Street: 2200 West Airfield Drive P.O. Box 619810
Admin City: DFW Airport
Admin State/Province: TX
Admin Postal Code: 75261-9810
Admin Country: US
Admin Phone: +1.9724537000
Admin Phone Ext:
Admin Fax: +1.9724537000
Admin Fax Ext:
Admin Email: domains@thryv.com
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: Thryv Inc.
Tech Street: 2200 West Airfield Drive P.O. Box 619810
Tech City: DFW Airport
Tech State/Province: TX
Tech Postal Code: 75261-9810
Tech Country: US
Tech Phone: +1.9724537000
Tech Phone Ext:
Tech Fax: +1.9724537000
Tech Fax Ext:
Tech Email: domains@thryv.com
Name Server: ns4.p03.dynect.net
Name Server: ns1.p03.dynect.net
Name Server: ns3.p03.dynect.net
Name Server: ns2.p03.dynect.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-03-26T01:40:01Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Corporation Service Company(c) (CSC) The Trusted Partner of More than 50% of the 100 Best Global Brands.

Contact us to learn more about our enterprise solutions for Global Domain Name Registration and Management, Trademark Research and Watching, Brand, Logo and Auction Monitoring, as well SSL Certificate Services and DNS Hosting.

NOTICE: You are not authorized to access or query our WHOIS database through the use of high-volume, automated, electronic processes or for the purpose or purposes of using the data in any manner that violates these terms of use. The Data in the CSC WHOIS database is provided by CSC for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. CSC does not guarantee its accuracy. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems). CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. CSC reserves the right to modify these terms at any time.

Register your domain name at http://www.cscglobal.com

Nameservers

Name IP Address
ns1.p03.dynect.net 108.59.161.3
ns2.p03.dynect.net 108.59.162.3
ns3.p03.dynect.net 108.59.163.3
ns4.p03.dynect.net 108.59.164.3
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Subdomains

Domain Subdomain
adsolutions
m

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